Lead Forensics

Targeted advertising

Targeted advertising is a marketing approach that involves delivering customized ads to specific audiences based on their characteristics, interests, behavior, and preferences. This is achieved by collecting and analyzing data about users from various sources such as websites, apps, social media, and offline interactions. The aim is to increase the effectiveness of advertising campaigns by reaching users who are more likely to be interested in the product or service being promoted.

See also: Personal data

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