Targeted advertisingTargeted advertising is a marketing approach that involves delivering customized ads to specific audiences based on their characteristics, interests, behavior, and preferences. This is achieved by collecting and analyzing data about users from various sources such as websites, apps, social media, and offline interactions. The aim is to increase the effectiveness of advertising campaigns by reaching users who are more... More is a marketing approach that involves delivering customized ads to specific audiences based on their characteristics, interests, behavior, and preferences. This is achieved by collecting and analyzing data about users from various sources such as websites, apps, social media, and offline interactions. The aim is to increase the effectiveness of advertising campaigns by reaching users who are more likely to be interested in the product or service being promoted.
See also: Personal dataAny identifiable data is regarded as personal data. This includes names, home addresses, email addresses, ID numbers, an IP address, etc. In the US, various laws define personal data in their own words, such as personal health information defined in HIPAA. In the EU, the GDPR defines it as any information relating to an identifiable person, such as a name,... More