In the context of online advertising and promotion, the term refers to the use of paid promotion or advertising to increase the reach or visibility of content, beyond the organic reach.
Amplification
Latest Glossary Terms
- VPN (Virtual Private Network)
- VLOPs (very large online platforms)
- UGC (User generated content)
- URL (Uniform Resource Locator)
- Trusted Flaggers
- Trust & Safety
- Transparency Report
- Ticket
- TVEC (Terrorist and Violent Extremist Content)
- T&C (Terms and Conditions) or TOS (Terms of Services)
- Targeted advertising
- Safety by design
- Risk Assessment
- Removal orders
- Reactive moderation
- Proxy
- Proactive detection
- Personal data
- Parental Controls
- Out-of-court dispute mechanism
- Online Platforms
- Online Marketplaces
- Notice and Action
- NCMEC (National Centre for Missing & Exploited Children)
- Misinformation
- Mere Conduits
- ISP (Internet Service Provider)
- Intellectual property
- Hosting service
- Hate Speech
- Hash-based matching
- Grooming
- Global Internet Forum to Counter Terrorism (GIFCT)
- Geoblocking
- Flagging
- Filtering
- Fact-checking
- Europol
- Doxing
- Disinformation
- Digital Service Coordinators (DSCs)
- Demonetization
- De-indexed
- Dark Patterns
- Child Sexual Abuse Material (CSAM)
- Counterfeiting
- Copyright infringement
- Content Removal
- Content Moderator
- Content Moderation
- Complaint Mechanism
- Community Moderation
- Community Guidelines
- Cache server
- Bot Account
- Block
- Ban
- Automated detection tools
- Appeal
- Amplification
- Algorithmic amplification
- Age Verification